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Sagra Foods Twitter Prize: Loison Pasticceri Dal 1938

At last it has happened. I WON SOMETHING.  At random as it may feel, in relation to all the competitions I have entered before, I deserve this. So this morning I went to fetch my Prize from Sagra Foods SA. They are known for importing all kinds of premium food products.  When arranging the logistics of receiving my gift I spoke to a wonderful lady named, Mandy. They are very friendly and you can buy their products at the factory shop in Lansdowne. Visit their site for more information.

                                                                                    The Taste of Italy made in Italy.

That is the slogan of   Loison, and I cannot wait to taste the  Panettone Slices. Wait what? Yeah I must admit, I had no idea what Panettone was. It made me feel a bit guilty to win.  I thought it was some sort of Fruit Cake. Luckily the cookbook that is part of the prize, has a whole section explaining the history of Panetonne!

A bit of history if you are interested:

“On the longest night of the year a rich bread was made as a good luck charm for the new year. The ingredients were honey, dried fruit, walnuts, hazelnuts, almonds and pine nuts- archaic symbols of lasting wealth.  What cake is more democratic than the panettone? Born out of love of bread and attention to time, it unites the sacred and the profane, tradition and innovation, the sweet and the savoury. It reconciles concepts of the aristocratic and common, citizen and peasant, classic and contemporary, simple and elaborate. It has the same humble origins of bread, but in the belly it conceals the rituals and theatricality of the holiday season”. – Barbara Carbone e Dairo Loison

In light of the history and background of this treat, I could not help to get excited about the recipes including this delicacy. In the spirit of the holiday season I will have to try out some of these rather intricate recipes. If you are feeling inspired you can get the book Mille e un Panetonne  from

Apart from the 3 slices of Panettone (that I am reserving for a high tea occasion or just a midnight binge) I received some Christmas tree decoration as well. I love these, they look so delicate and festive. What surprised me more is the beautiful box that it came in. I love the historic yet personal look to it.

Thank you Sagra Foods for the great gift, I will be sure to enter much competitions in the future. Especially now that luck is on my side.


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2 thoughts on “Sagra Foods Twitter Prize: Loison Pasticceri Dal 1938

  1. This looks sooooo awesome. I also won a prize! I am picking it up tomorrow morning. I also like you never won anything!

  2. Since the admin of this site is working, no doubt very soon it will be well-known,
    due to its quality contents.

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